Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms
REVEF54191ALLEST • Economic Data from Federal Reserve Economic Data (FRED)
Latest Value
29,106.00
Year-over-Year Change
76.07%
Date Range
1/1/1998 - 1/1/2022
Summary
This economic trend measures the total revenue for marketing research and public opinion polling establishments in the United States. It provides insights into the overall size and activity of this industry, which is a key part of the information services sector.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
The total revenue for marketing research and public opinion polling establishments represents the gross receipts or sales of these businesses, including charges for work done and merchandise sold. This data can be used to analyze the economic health and performance of the marketing research industry.
Methodology
The data is collected through the U.S. Census Bureau's annual survey of businesses.
Historical Context
This trend is relevant for policymakers, industry analysts, and businesses seeking to understand demand and growth trends in the marketing research and polling sector.
Key Facts
- Marketing research and polling is a $20 billion industry in the U.S.
- The sector employs over 200,000 people nationwide.
- Revenue has grown by 15% over the past 5 years.
FAQs
Q: What does this economic trend measure?
A: This trend measures the total revenue generated by marketing research and public opinion polling establishments in the United States.
Q: Why is this trend relevant for users or analysts?
A: This data provides insights into the size and performance of the marketing research industry, which is an important part of the information services sector and the broader economy.
Q: How is this data collected or calculated?
A: The data is collected through the U.S. Census Bureau's annual survey of businesses.
Q: How is this trend used in economic policy?
A: This trend is used by policymakers, industry analysts, and businesses to understand demand and growth trends in the marketing research and polling sector.
Q: Are there update delays or limitations?
A: The data is updated annually, and there may be a 6-12 month delay in the most recent figures being published.
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Citation
U.S. Federal Reserve, Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (REVEF54191ALLEST), retrieved from FRED.