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Not Seasonally Adjusted

SMU18000009092000001 • Economic Data from Federal Reserve Economic Data (FRED)

Latest Value

102.50

Year-over-Year Change

0.89%

Date Range

1/1/1990 - 7/1/2025

Summary

The 'Not Seasonally Adjusted' series measures the total value of non-seasonally adjusted retail sales in the U.S. This metric is crucial for economists and policymakers to understand underlying consumer spending patterns.

Analysis & Context

This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.

Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.

About This Dataset

The 'Not Seasonally Adjusted' retail sales data provides a raw, unadjusted view of consumer spending without the effects of typical seasonal fluctuations. It offers a complementary perspective to the widely reported seasonally adjusted figures.

Methodology

The data is collected through monthly surveys of a representative sample of U.S. retail and food service firms.

Historical Context

This unadjusted series is often used alongside the seasonally adjusted data to inform economic and policy decisions.

Key Facts

  • Retail sales account for nearly 70% of U.S. economic activity.
  • The 'Not Seasonally Adjusted' series shows the raw, unsmoothed spending data.
  • Economists use this metric to analyze underlying consumer trends and preferences.

FAQs

Q: What does this economic trend measure?

A: The 'Not Seasonally Adjusted' series measures the total value of retail sales in the U.S. without accounting for typical seasonal patterns.

Q: Why is this trend relevant for users or analysts?

A: This unadjusted data provides a complementary perspective to the widely reported seasonally adjusted retail sales figures, offering insights into underlying consumer spending patterns.

Q: How is this data collected or calculated?

A: The data is collected through monthly surveys of a representative sample of U.S. retail and food service firms.

Q: How is this trend used in economic policy?

A: The 'Not Seasonally Adjusted' retail sales data is often used alongside the seasonally adjusted figures to inform economic and policy decisions, particularly related to consumer spending and the overall state of the economy.

Q: Are there update delays or limitations?

A: The 'Not Seasonally Adjusted' retail sales data is subject to the same update schedule and potential limitations as the seasonally adjusted series, which is typically published on a monthly basis by the U.S. Census Bureau.

Similar SMU Trends

Citation

U.S. Federal Reserve, Not Seasonally Adjusted (SMU18000009092000001), retrieved from FRED.